When The Soul is Murdered in Search of Profit
Perhaps it was a favorite local eatery that after a decade of perfection one day become every bit as mediocre as Denny’s. It could have been a favorite line of shoes that you were excited to finally find on sale at Walmart, only to find it wasn’t the same shoe at all.
“It,” invisible to the naked eye, is the soul sucking sound of the move from passion and purpose to profit. And it’s happening right now to shoes, clothing, hair salons, tires, coffee shops, and in all manner of business large and small.
I suspect “it” may even be happening to Facebook as we speak.
In the beginning businesses are less a cunning strategy than an expression of passion by a person on fire and on purpose. Plans are often drawn after to justify the insanity.On the extremely rare occasions when everything goes according to plan you and I get to touch and feel the products or services, we like them. They are new, fresh (even when they often aren’t really) and authentic.
There’s an energy and aliveness that is exciting.
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