Giant Ass Shows Results...Yours Up Next?

Now that's creative.

A giant ass (let us not overlook the sexy blonde) being used to sell boxers. Effective? Who knows but it's certainly creative.

When I saw this "pop" into my inbox this morning, I thought, "Now there's the ultimate 'after shot' to one motivated." What if... as a part of your involvment in "a Transformation" you'd agreed to have your ass plastered 20 feet high, across Sunset strip?

Now that might be motivation, especially if you're name goes right above the buns.

You in? Tomorrow morning, take a look in the mirror and think about it. Who knows...it may be the next frontier.