Twice the results, effortlessly?

This morning I saw a commercial for a new stair-climber (from the people who bring us BowFlex) that I’ve seen this umpteen times before. yet this time was different as I actually heard what they were saying.

I often tune these things out as the all too frequent, ridiculous claims for health and fitness products, like the always popular, "lose all the weight you want without changing the way you eat, without exercise," have been known to get me riled up. But in this case, I found myself laughing at the silliness of the statement.

It went something like this, "…burn twice the calories in one half the time, effortlessly."

Do you see the absolute absurdity of it? Since when are any calories, any results, achieved without effort? Anyone really listening to this would have to know that this is an absurd statement — unfortunately the line hits home ever-expanding (pun intended) entitlement mentality in this country.

People want, want, want…something for nothing, everything for less…to be healthy, happy and wealthy without sacrifice, discipline, commitment or effort. When did our society become so damned lazy? How have we been transformed from the most productive society on earth to highest consumers?

The challenge with those in this insatiable state of “want”, to be sexy, rich, and powerful, is that they are not open to nor willing to accept the truth — the truth that only those who sustain the path to achievement know, that it’s not the destination that holds the rewards but rather the path that transforms.

I accept that this may sound cliché and will be hard for some of you to accept but I promise, what I’m saying is true. It’s not having the luxury car, the expansive house, the tight buns or even chiseled abs that holds the reward, it’s being on purpose and developing mastery will transform you.

I'm waiting for the fitness machine provider whose willing to promise me that I'll get out of this machine no more than I'm willing to put into it, who is courageous enough to be honest and admit that being in any semblance of decent shape requires a considereable level of effort; that's the next peice of equipment I'm buying. Then you have to consider I'm one of the few people in fitness foolhardy enough to be selling it!